THE GEM GALLERY
Date: 2018-2020
Materials: Digital, print, & social media marketing collateral
Assets: Icons, sub-logos, event branding, product photography
The Gem Gallery is a jewelry store located in Bozeman, Montana, that specializes in custom jewelry design and Yogo Sapphire gemstones and jewelry. I worked on-site as the lead of graphic design, marketing, and photography.
EVENT BRANDING
The Gem Gallery hosts and participates in a number of events throughout the year such as their Yogo Gala and holiday celebrations put on by the Downtown Bozeman Association.
YOGO GALA
2019
The Yogo Gala is an annual event that The Gem Gallery hosts to celebrate Montana's most coveted gemstone, the Yogo Sapphire. This particular year happened to be the store's 25th anniversary.
HOLIDAY MARKETING
2018-2019
The end-of-year holidays are often the busiest time of year for most retail stores, and The Gem Gallery was no exception. A catalog, greeting card, coupons, and more are necessary for aiding the store's success during the holiday season.
STORE ASSETS
As the lead of marketing and graphic design, I was responsible for creating printed store assets like a sidewalk sign board, store pamphlets, and jewelry cleaner labels.
MAGAZINE ADS
The Gem Gallery features their products in a number of print publications, most of which are marketed to brides.
PHOTOGRAPHY
Stylized photography of custom jewelry pieces and favorite products is a hallmark of The Gem Gallery's style. It took a careful eye to design and photograph these layouts, but it was one of my favorite parts of the job.
